Glynn is head of retail marketing at Jupiter.
»a retail marketing manager/director/executive
Financial and business terms. 2012.
Retail media — is a relatively new way of grouping advertising media. What are retail media? The term comes originally from the media available within the retail environment. As the area of retail media has developed into a segment in its own right new media… … Wikipedia
Retail — stores redirects here. For the comic strip by Norm Feuti, see Retail (comic strip). Drawing of a self service store. Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing effectiveness — Marketing Key concepts Product marketing · Pricing … Wikipedia
